Beyond the Listing: Building a Personal Brand That Drives Business
Anthony Park built his career in real estate while intentionally developing a personal brand through social media. In this session, Anthony will share how he turned everyday content, authentic storytelling, and consistent online presence into trust, influence, and real business opportunities.
He’ll break down how he approaches content, differentiates himself in a highly competitive industry, and balances being a real estate professional with becoming a recognizable personality online. The session will also explore the role that identity, values, relationships, and authenticity have played in shaping his career.
The session will include Anthony’s story, practical lessons from building his brand, and an open Q&A with participants.
How should the session run?
Panel Discussion
Preferred language
English
Who is this for?
Entrepreneurs, professionals, creators, and business owners who want to build a personal brand that strengthens their career or business — especially those wondering how to use social media authentically without becoming “just another influencer.” It will be particularly relevant for Korean and Korean-American professionals looking to stand out, build trust, and create opportunities within their industry.
Why the host can lead this
Anthony Park is a Korean-American real estate professional who has built one of the most recognizable personal brands in his community by combining real estate expertise with a strong social media presence. Rather than treating social media simply as advertising, Anthony has used content and storytelling to build trust, relationships, and a distinct identity around his work. His experience offers a practical example of how professionals can turn personal brand and audience into meaningful business opportunities while staying authentic to who they are.
What you will take away
Participants will leave with a clearer understanding of how to: - Build a personal brand around their professional expertise - Create content that feels authentic rather than overly promotional - Turn social media attention into trust, relationships, and business opportunities - Differentiate themselves in a crowded industry - Build a brand that reflects their identity and values, not just their product or service
