How K-biotech got a spotlight at New York Fashion Week
BOS_ beauty of science open the US beauty market for K-biotech companies. Its unconventional journey intergrating serious science and knowledge into fun consumer experience like SoHo pop-up event and advance celebrity marketing to elevate the brand positioning. BOS would love to share how small Korean companies navigate the US consumer market with fraction of fund comparing to mega brands.
How should the session run?
Presentation
Preferred language
Korean
Who is this for?
K-beauty founders, investors, and seed to series A biotech companies.
Why the host can lead this
At Seoul to Soho pop-up store, unknown biotech zone hit the sales as much as total sales of VT cosmetic, Melaxir and Curecode by selling science backed skincares with storytelling. Also, deep engagement with NYFW to shape the new wave ' Science is new luxury'
What you will take away
Go to market strategy and advanced marketing tactics from seasoned market or with over 20 years of experience
